Marketing Intangibles — An Increasing Area of Focus in Transfer Pricing
The issues surrounding intangibles have been a significant area of debate and discussion in the world of transfer pricing in recent times. As the market values of companies have grown steadily over the past several decades, the contribution of intangible assets to such enterprise values has also grown. Ocean Tomo, LLC, an Intellectual Capital Merchant Banc™ firm, in its annual study of the composition of equity market value, provided data from 2009 that indicated that the implied intangible asset value of the S&P 500 reached 80 per cent, an all-time high for the years covered by the firm’s research, which extends back to 1975. The steadily increasing share of intangibles in overall firm values is summarised in Table 1....